When an influencer posts a story, a colorful ring emerges around the influencer’s icon to signal to followers that they’ve posted a story. Stories last 24 hours on an influencer’s profile. Further, Instagram users have more options to make their story content exciting. These stories generate significant engagement and impressions. Influencers can do more than post pics on their Instagram feed they can create a sequence of images and videos as an Instagram Story. For example, the Instagram Creator Profile is a premium analytics tool to help influencers learn what interests their followers. Since the platform launched, Instagram has added ongoing improvements that specifically help influencers achieve greater authenticity and connections with their audience. ” – BigCommerce, The State of Influencer Marketing: 10 Influencer Marketing Statistics “With over 1 billion users and a fast-growing network of influencers churning out millions of sponsored posts each year, I nstagram has become the most important influencer marketing channel. Additionally, Instagram’s vision for more authentic consumer-brand engagement gives influencers more options to nurture online communities of niche consumers.
Instagram built its platform with content creators in mind. Why is Instagram a preferred influencer platform? Which Social Media Channels Are Most Important for Influencer Marketing? As other channels like YouTube and TikTok continue to grow their influencer base, Instagram remains the industry pacesetter. That’s why most influencer programs spend much of their time on Instagram influencers. Focused on images and videos, Instagram offers numerous filters and editing tools to empower users to become serious content creators. Instagram is arguably the most influencer-rich social media platform today. Read further to learn about Instagram story tracking techniques. Without proper planning, tracking performance metrics from Instagram Story influencer campaigns is almost impossible.īut the good news is that there are many tools and techniques to help you learn Instagram Stories and track results at the same time. However, Instagram Stories can be intimidating for marketers that are unfamiliar with them. Brands partnering with these influencers are also noticing higher engagement metrics using stories, especially after Instagram added its story swipe-up feature. More and more influencers are engaging audiences via Instagram Stories.
How to Track Influencer Instagram Stories.Why is it Important to Track Influencer Instagram Stories?.Why is Instagram a preferred influencer platform?.